TESLA HIRES APPLE, GAP VETERAN TO REVOLUTIONIZE CAR BUYING EXPERIENCE

Tesla Motors today announced that it has hired former Apple and Gap Executive George Blankenship as Vice President of Design and Store Development. Blankenship will build Tesla’s retail strategy and network.

Blankenship, 57, brings thirty years of international retail and real estate experience to Tesla. Best known as the architect of Apple’s brand building retail strategy that raised the bar for customer experience in retail stores, Blankenship joins Tesla most recently from Microsoft. As Apple’s Vice President of Real Estate, he created one of the most successful retail growth strategies in history. Apple has repeatedly been recognized by Fortune Magazine as America’s Best Retailer. Blankenship brings that experience to Tesla. Through his work creating Apple stores around the world, Blankenship defined and executed an International “Smart Growth Hit List” that encompassed major cities in Asia, Europe and North America. As Vice President for Real Estate Strategy for Gap, Inc., Blankenship managed the growth of over 250 stores per year worldwide while establishing an energy-efficient, environmentally forward-thinking retail growth process.

Continue Reading